data_frank

Exploratory Dashboard

Project Scope

An exploratory analysis of the Microsoft AdventureWorks sample dataset. This project demonstrates the ability to dive into unknown data and surface meaningful business trends.

The Analysis

Exploratory Data Analysis (EDA) is about finding the "why" behind the numbers. I explored sales performance, customer demographics, and product trends to identify growth opportunities.

Key Findings

• Sales Trends: Identified peak seasonality and high-growth product categories.
• Customer Segmentation: Analyzed purchasing patterns across different regions and demographics.
• Performance Metrics: Built a comprehensive set of KPIs to monitor business health.